September 18, 2018
September 18, 2018
One struggle all businesses have, in the cannabis space or not, is trying to figure out how to visually translate their brand into an Instagram friendly format. As a cannabis or cannadjacent business, you have additional struggles with censorship, making it even more important for you to think outside the box when it comes to using Instagram to connect with potential customers and lovers of your product.
In this article, I’m going to cover some of my Instagram planning basics to help you translate your business for the…
September 11, 2018
I have a secret. I do not fret when it comes time to publish new blog posts. I can post two a week every week for at least the next 3 weeks. How can I be so confident, you’re probably wondering while maybe also hoping that I fail a little bit (it’s ok, I get it)? I do a little thing called content batching.
Well, content batching is pretty much what it sounds like. You sit down and write everything you need to write for an entire [insert time period]. Maybe for you, it’s a week. Maybe it’s 3…
September 4, 2018
Did you know that, while still a small percentage overall, the legal cannabis industry is one of the fastest growing industries in Colorado? It’s also an incredible industry for women, with 36% of company leadership roles being held by women (versus 22% across all other industries). That means there are a lot of opportunities for ladies who love weed and management. It's still a pretty white industry, but there are organizations like Minorities for Medical Marijuana that are actively working to change that (also, if this…
August 28, 2018
After getting my Instagram account disabled recently (that is a story for another day), I have been even more focused on building my email list. There are a lot of great reasons to have a mailing list, but the most important one, quite frankly the only one that matters: you own that list. If every single one of your social networking sites went down tomorrow, could you still keep in touch with your followers?
I bet for a lot of new entrepreneurs the answer is no. And that should scare you, especially if you’ve got…
August 21, 2018
The biggest trap any entrepreneur falls into is thinking they and their business can please and serve everyone. You can’t. And you shouldn’t want to. Pleasing everyone is boring. Especially when it comes to social media and creating digital content like blog posts, YouTube videos, and digital downloads.
It is one of the hardest things to mentally overcome, because for many entrepreneurs their business is them and their life, and we all want to be