Just High Business

September 18, 2018

One struggle all businesses have, in the cannabis space or not, is trying to figure out how to visually translate their brand into an Instagram friendly format. As a cannabis or cannadjacent business, you have additional struggles with censorship, making it even more important for you to think outside the box when it comes to using Instagram to connect with potential customers and lovers of your product.

In this article, I’m going to cover some of my Instagram planning basics to help you translate your business for the ‘gram and give you the framework to always have something to post.

Categories

Before you start posting, I want you to make a list of the broad topics you’d like to discuss or showcase on Instagram. It can be as many as you’d like, but for consistency’s sake, I’d keep it under 9.

Here’s an example for a retailer in the cannabis space:

  1. New Products
  2. Promotions/sales/events
  3. User testimonials/features/stories
  4. Behind the scenes at our company
  5. Employee Spotlights

These categories, 1-5, would be recycled on repeat in your Instagram grid. Take a look at the diagram below to help you get an idea of how it would be laid out.

These category buckets will be the…

September 11, 2018

I have a secret. I do not fret when it comes time to publish new blog posts. I can post two a week every week for at least the next 3 weeks. How can I be so confident, you’re probably wondering while maybe also hoping that I fail a little bit (it’s ok, I get it)? I do a little thing called content batching. 

WTF is content batching?

Well, content batching is pretty much what it sounds like. You sit down and write everything you need to write for an entire [insert time period]. Maybe for you, it’s a week. Maybe it’s 3 months. Maybe it’s a certain number of posts. It doesn’t really matter. The point is to do similar kind of work for as long as you possibly can. Think of it as a blogger’s version of an assembly line.

In my application, I write all of my blog posts for a month in one or two long bursts. Often times it gets split up into two 3 hour sessions, since that’s about when I need a real break and take walk around my apartment, for my physical health.

Right now, this is being typed in the middle of August. Friday, August 17th at 7:42 PM, to be precise. Most of the blog posts you’ll see here during the month of September were written over the course of this particular…

September 4, 2018

Did you know that, while still a small percentage overall, the legal cannabis industry is one of the fastest growing industries in Colorado? It’s also an incredible industry for women, with 36% of company leadership roles being held by women (versus 22% across all other industries). That means there are a lot of opportunities for ladies who love weed and management. It's still a pretty white industry, but there are organizations like Minorities for Medical Marijuana that are actively working to change that (also, if this is an issue you care about, please consider becoming a monthly donor).

I’ve been wondering what it would take to find and get a job in the cannabis industry in Colorado.

Get Licensed

In order to work in the cannabis industry in Colorado, you need to get a MED Occupational License. MED stands for Marijuana Enforcement Division. The application process is invasive and cost prohibitive, especially to the communities who were most directly affected by cannabis prohibition.

In order to get licensed, you must:

  • Set up an appointment with the MED Office
  • Pass a background check
  • Be a Colorado resident
  • Get fingerprinted
  • Pay $75-$250 application fee. No refund if…

August 28, 2018

After getting my Instagram account disabled recently (that is a story for another day), I have been even more focused on building my email list. There are a lot of great reasons to have a mailing list, but the most important one, quite frankly the only one that matters: you own that list. If every single one of your social networking sites went down tomorrow, could you still keep in touch with your followers?

I bet for a lot of new entrepreneurs the answer is no. And that should scare you, especially if you’ve got thousands of followers on a particular platform.

I’m also guessing that one of the reasons you haven’t ventured into email marketing is because it feels kind of foreign and you don’t even know where to start. Which is understandable. You might even think you’ll be priced out of using email marketing software. Or that your business or blog is too small for email marketing.

First of all, it’s not as hard as it looks. And if you’ve used Wordpress before, you can probably figure out your new email marketing software. Secondly, if you’re just starting out, there are completely free options out there. My favorite email marketing provider, MailChimp, is free for the first…

August 21, 2018

The biggest trap any entrepreneur falls into is thinking they and their business can please and serve everyone. You can’t. And you shouldn’t want to. Pleasing everyone is boring. Especially when it comes to social media and creating digital content like blog posts, YouTube videos, and digital downloads.

It is one of the hardest things to mentally overcome, because for many entrepreneurs their business is them and their life, and we all want to be liked at the end of the day. I want you to resist the urge to Leslie Knope your brand.

via GIPHY

If you’re a fan of Parks and Rec, then you probably remember the episode when Leslie’s running for city council and overheard one man in the focus group say he didn’t like her. She filled a three-inch binder with a dossier on the guy and tried to win him over by inviting him to a meet and greet bowling event (his favorite activity). It completely backfired, until she decided to say, “screw it,” and just be her honest self, knowing not everyone is going to like it.

Learn from Leslie and use her revelation for your own brand.

How do you find your true audience?

First, ask the right questions. Survey your current audience and learn about…

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